This month was sacred to the Roman god Mars, hence the name March. Mars is similar to the Greek Ares, Tiu or Twaz of Central and Northern Europe, Teutates of the Celts, and Tyr of the Norse. The Roman goddess Bellona, goddess of war, had her special day during this month.
March is generally a blustery month weather-wise. The old weather saying “In like a lion, out like a lamb” is an apt description of March weather. For the Romans, it was the beginning of their year. The Spring Equinox, which falls around March 21 or 22, was a sacred and celebrated time in a great many world cultures. In the Southern Hemisphere, this would be equal to the Autumn Equinox, as the seasons are reversed. The Incas celebrated Pacha-puchy, or Earth Ripening, at this time.
The Roman Matronalia honored Juno Lucina, an aspect of the goddess Juno, who protected women, children and the family. Statues of the goddess were decorated with flowers, and special temple fires were lit. Girls made offerings to Juno Lucina at this time of year for happy and prosperous marriages.
The statue of Isis suckling her child symbolizes this goddess’s aspect as the Great Mother, the caretaker of the Earth and all life. Flowers were floated on the rivers and the boats blessed with incense.
In Canaan and other Semitic countries, the goddess Astarte was honored in a Spring celebration. Red eggs were given as gifts to family and friends, the beginning of our Easter egg tradition. Her sacred city of Byblos was noted for its extensive libraries before they were destroyed. As queen of heaven, Astarte wore crescent horns and was said to tirelessly create and destroy. The kings of Sidon ruled only with the goddess’s permission and called themselves the Priest of Astarte. Other cultures in the Middle East knew Astarte as Asherat of the Sea and Astart, queen of heaven.
Athene/Minerva,the armed goddess of wisdom,reigned over the biggest social event in Greece – the five day Spring competition featuring events in athletics, music, poetry and satire. Crowns of olive branches and flasks of olive oil were given to the winners of each event. On the final day, Athene’s birth was celebrated by draping the goddess’s statue in a new sacred garment.
This particular festival of Cybele, the Hilaria, was a happy time. Our word “hilarious” has similar word roots. The goddess Cybele can be compared to Demeter in many ways; Cybele represented the Earth as did Demeter and had a Spring resurrected son/lover Attis, who corresponded to Kore/Persephone. This happy festival celebrated the power of Cybele to overcome death.
Eostre was the German goddess of rebirth. Rabbits and colored eggs were fertility symbols connected with Her. Originally, Oestre was the goddess of the Spring Equinox whose name was changed to Easter by the Christians.
The Roman Luna, goddess of the Moon, was honored with the baking, exchanging, and eating of Moon cakes. Even the Chinese and Europeans knew of Moon cakes and some form of this goddess.
From: Moon Magick