I was unable to find any information on the dates of Geranium day for 2017, and it’s possible that this day is no longer celebrated. The two collection dates for 2016 were Friday 22 April and Friday 20 May 2016.
The English sell geraniums today to collect funds for charities, specifically those that support services for the blind. Since the 1920’s this has been a day in England to collect money for the blind. It represents a joint effort by a number of charities dedicated to helping the blind and is organized by the Greater London Fund for the Blind.
Although at one time real geraniums were given to those who made donations, these days contributors receive a sticker with a red geranium on it. And there are now two collection days—one in the City of London in April and one in the greater London area in May.
The choice of the geranium—a flower without a strong scent—seems unusual as a symbol for the blind, but it may have been chosen simply because the poppy ( see Memorial Day) and the rose ( see Alexandra Rose Day) were already being used for fund-raising purposes. It may also have been chosen for its symbolic meaning.
In the language of flowers, geraniums represent solace – which is what any act of charity stimulates today. It provides hope to those in need. Even if your pocket is empty, extend assistance to someone or something in need. Offer to help an elderly friend with chores, give some returnable bottles to a homeless person, act as a big brother or sister to orphans, give water to a stray cat. Benevolence has many forms, and it makes the world a much nicer place in which to live.
Source: The Free Dictionary
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