Influential U.K. artist INSA has been using “retro internet technology” to breathe animated life into his graffiti writing since 2010. The art form, which he has dubbed GIF-ITI, involves painstakingly photographing multiple hand-painted layers of each piece of art and overlaying the shots to create fun, often cartoon-like moving pictures.

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These animated GIFs – or “slices of infinite un-reality” – were intended to be viewable solely online, playing with the traditional dynamics between art in the physical world and art on the web. Now, though, thanks to INSA’s new GIF-ITI Viewer app, fans on the street can use their iPhones and iPads to instantly transform seemingly static-looking INSA GIF-ITI creations into animated augmented reality loops. INSA calls it “cutting-edge art for the Tumblr generation.”

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