Monthly Archives: January 2019
Marketing and Color
The Psychology of Yellow
Some of the key characteristics that are often associated with the color yellow include:
Yellow is a bright color that is often described as warm.
- Difficult to read:
Yellow is also the most fatiguing to the eye due to the high amount of light that is reflected. Using yellow as a background on paper or computer monitors can lead to eyestrain or vision loss in extreme cases.
Yellow can also create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms.
As seen in the following quote, yellow is often perceived as being a high-energy color. It is often used in situations and products intended to create a sense of excitement or energy. It is bright and immediately grabs the eye. It can seem fresh, intense, overwhelming, or even brash and forceful in its energy. Yellow can also increase metabolism.
“Fully saturated yellow is only good for brief exposure, because its stimulating effect is so powerful that it can build up emotional energy quite quickly. I know that I would probably go nuts in a house with LEGO yellow walls. Though it should be noted that a less saturated yellow, such as that found in whipped vegetable spread (faux butter) is mildly pleasing and cheery.”
“Yellow makes me feel cheerful and energized. I love the bright sunny color and the way it makes me feel. I feel warm like summer. Perhaps sometimes startling, but then that is what energizes me.”
- Yellow Can Be Aggressive
While it can be an energetic color, this intensity can also have a downside. Sometimes yellow can come off as very aggressive and even confrontational. In great quantities, people may be left feeling irritated or even angry when surrounded by yellow.
“I agree that there is a level of aggression and frustration associated with yellow. The walls of my school are all yellow and since the new building opened, more fights have occurred in the hallways where there is the most amount of yellow. Also, some of the classrooms that have yellow in them seen to be associated with more frustrated students.”
“I find yellow to be a highly irritating color. When I’m in a yellow room, my agitation level increases whether I was in a good mood before I walked in it or not. One reason I believe I find it so annoying is that I’m an introvert and yellow is a very exposing and in your face type of color which are traits most introverts would naturally have an aversion to. Yellow is definitely an extrovert’s color.”
Since yellow is the most visible color, it is also the most attention-getting color. Yellow can be used in small amount to draw notice, such as on traffic sign or advertisements.
- Yellow Is Cheerful
For many people, yellow is seen as a bright and cheerful color. Advertisers may use it to not only draw attention, but also to evoke a sense of happiness.
“I had a math class room that was painted bright yellow half way through the year. It completely changed the atmosphere and everyone’s grades seemed to go up. Our math teacher joked it must be the new paint job, but I entirely believed it was. It gave a cheery atmosphere and the lessons were far more light and enjoyable!”
“The color yellow exudes brightness, light, vitality, energy, optimism, willingness to grow and outshine. Sun stars sunflower are the objects that mostly are associated with the color yellow.”
- Yellow Is Complex
Of course, the effects of yellow can be highly varied and complex. Not everyone responds to this color in the same way. While some people might find it bright and cheery, others may find it grating and obnoxious. Some may associate it with a warm summer day, while to others it might be reminiscent of bad memories or associations.
“I like yellow. To me it’s a happy color associated with flowers and sunshine. But our kitchen is painted yellow and I find that my fiance who has a short temper almost always loses it in the kitchen. He also becomes much more impatient and argumentative. I have always suspected that it is the color of the walls. Guests also tend to eat their food faster at the kitchen table than when we entertain in the dining room (white) or outside.”
- How does yellow make you feel?
- Do you associate yellow with certain qualities or situations?
While the color yellow can evoke a lot of different psychological reactions, it is important to remember that these responses are often unique to the individuals. Some responses, such as the tendency to find yellow difficult to read, are more universal. Other associations are often cultural and even specific to each person thanks to differing backgrounds and experiences.
From: Very Well Mind
The Colors of Hinduism
Hindu deities are depicted in colors that symbolize many positive attributes. Reminiscent of such natural elements as the earth, the sky and the sun, many colors have become symbols representative of the functions and characteristics that these elements possess. Therefore, as a religion so in tune with nature, the symbolic meaning of these colors has been adopted and integrated into Hinduism. From the saffron robes of holy men to the blue skin of the deities to the white clothing worn by mourning widows, certain colors are used specifically for their symbolism in Hinduism.
In Hinduism, the color red symbolizes positive concepts. For wedding ceremonies, brides wear red clothing, put red dye in their hair and place a red dot on their foreheads because red represents purity. Since clay earth is red and produces many harvests, the color red is also representative of fertility. As a bold color, red symbolizes bold emotions and characteristics, such as passion, sensuality, power and strength. The deities who wear red, such as the goddess Durga, possess the respectable qualities that the color represents.
White, which is composed of many colors, symbolizes a range of notions in the Hindu religion. It is worn by deities who are equated with peacefulness, innocence and purity, such as the goddess Saraswati. The cleanliness of the color white symbolizes new beginnings and rebirth. Alternatively, white is also symbolic of death in Hinduism. Widows wear white while mourning because it is a reflective color that represents their need to reflect back to the world and detach themselves from society while grieving.
Green items, such as leaves, are used in many Hindu prayer rituals because the color is representative of the natural world that the deities created. Since the deities are associated with the color green, it is symbolic of the happiness, peace and harmony that the deities bring to Hindus. Green also represents fertility, life and rebirth that are found in nature. Ultimately, green is considered a color that symbolizes the same tranquility and calmness evident in the deities and the natural world.
Reminiscent of the color of fire, saffron is composed of shades of golden-yellow and orange. In addition to being similar to the color of fire, saffron is also symbolic of the cleansing and purity that comes from burning objects. Hindu monks wear saffron-colored robes to represent their mission to cleanse and eliminate impurities and evil from the world. The color saffron is also representative of lightness and wisdom, qualities that the monks possess.
A number of Hindu gods, such as Vishnu, Krishna and Shiva, are depicted as having blue skin. Therefore, the color blue represents the characteristics that many of the deities possess, such as bravery, goodness, determination and protectiveness. Blue is also a color found in such natural elements as the sky and water which makes it symbolic of the peacefulness of nature. Hindus view dark blue as being representative of calmness and intuition.
Yellow is symbolic of learning and knowledge because it is a color often depicted in the clothes of wise Hindu deities, such as Vishnu, Krishna and Ganesha. As the color of the sun, yellow also represents the characteristics of the sun, such as light, warmth and happiness. Furthermore, due to the abundant presence of the sun during spring, yellow symbolizes new beginnings and developments.
Found at: Classroom.com
Chinese Dragons and Color
Unlike dragons of Western lore, fearsome symbols of evil and chaos, the Chinese dragon represents nobility, wisdom and prosperity. Eastern dragons are intricately connected to the seasons and the elements and are often associated with one of the four cardinal directions. They also can be categorized by color, as each color bears a symbolic meaning and has associated connotations within Chinese culture.
Blue and Green
In Chinese culture, the colors blue and green are associated with nature, serenity, growth and health. Blue and green dragons symbolize the approaching spring, evoking the clear skies and new plants that the season brings. These colors also are representative of the East and indicate Eastern dragons. Other Chinese associations with blue and green include healing, rest, prosperity and harmony. In Chinese culture, there are four animals that represent the cardinal directions with the Green Dragon represents the power of the East.
Black and White
Black and white are key colors on the Chinese spectrum, representing the balance of the black yin, which is negative, passive and feminine, and the white yang, which is positive, active and masculine. Black dragons are associated with winter and the North, while white dragons represent autumn and the West. In China, the color white is associated with purity as it is in Western cultures, but it also symbolizes mourning and mortality, suggesting that the white dragon functions as an omen of death. The black dragon is known for its power and vengeance and is often connected to storms.
Yellow and Gold
Yellow dragons have been called “superior” and “the most revered of the dragons” because they represent the Emperor and the imperial family. Even in the 21st century, yellow is a color associated with solidity, reliability and warmth, and it is set aside for royalty and those of higher social class. Gold dragons share many of these assets and are recognized as symbols of wealth, wisdom and compassion. During the Chinese New Year holiday, the opening dragon dance begins with the arrival of a regal Golden Dragon held aloft by a group of men.
In China, red is the traditional color of good fortune and happiness, and it is often used in large celebrations, such as weddings. The red dragon is associated with luck, fire, passion and the heart. It is the dragon of summer and the South. Other Chinese associations with the color red include vitality, enthusiasm and creativity. During Chinese holidays like the Chinese New Year, a red dragon can be a focus along with equally lucky red envelopes of money.
Found at: Classroom.com