Yellow In Media And Design

Some of the ways the color yellow is used in the media and for design purposes:

• Yellow is often associated with food.
• Bright, pure yellow is an attention grabber that’s why taxicabs are painted this color.
• Yellow is seen before other colors when placed against black; this combination is often used to issue a warning.
• Use yellow to evoke pleasant, cheerful feelings.
• Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.
• Men usually perceive yellow as a very lighthearted, ‘kiddish’ color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes.
• Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.
• Light yellow tends to disappear into white, so it usually needs a dark color to highlight it.
• Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Submitted by Raetta Parker