Media and Design

Designing With Turquoise

A mix of blue and green, turquoise has a sweet feminine feel while the darker teal shades add lively sophistication.
~ Jacci Howard Bear

Turquoise is, generally thought to consist of 70% blue and 30% green. A blend of blue and green, shades of turquoise, have the same calming effects of those colors and shares the symbolism and characteristics of both colors. Aqua, aquamarine, beryl, blue-green, cerulean, teal and ultramarine are all names for turquoise colors.

Turquoise is much more than another color from the gemstone lineup. Its many shades, hues and tones combine to paint a world of joyousness and glee. Just like the gemstone, the color is deeply ingrained in human history as one that brings peace, harmony and lasting happiness. Native Indians believed that this fallen sky stone had an ability to ward off evil and offer health. Similarly the color has been embraced by cultures across the world as one that energizes interiors while providing pleasure and serenity.

This in-between color represents water, thus the names aqua and aquamarine. Like still water, it projects peace and tranquility. It is an open and friendly color that offers balance and stability. Turquoise is linked to emotional balance and serenity.

The positive connotations connected with turquoise color are sophistication, healing, protection and spirituality. The negative connotations are envy and—from a design standpoint with the light bright shades—femininity.

The color turquoise undoubtedly takes its name from the valuable and popular mineral of the same name often used in jewelry. Turquoise is closely associated with the Middle East and the American Southwest. jewelry. Turquoise is closely associated with the Middle East and the American Southwest.

From the mosaics of the ancient world, the aqua clay paint accents of Northwest Native American works to the rather kitchy “modern ” of the fifties, such as cone shaped plastic chairs , and lava lamps, these shades have been used in a startling range of ways.

Turquoise is equally popular with men and women. Although the dark shades of turquoise are perceived to be masculine, you can create feminine appeal in your design with the light shades of turquoise.

Some shades of turquoise have a ’50s or ’60s retro feel. Teal has a darker, somewhat more sophisticated look. Like the mineral, turquoise shades range from almost sky blue to deep greenish blues.

Keep the soft, feminine qualities going in a design by combining turquoise with lavender or pale pink. Bright turquoise and pink create a sparkly clean, retro look.

Make it art deco by pairing turquoise with white and black. Turquoise with gray or silver as well as terra cotta and light brown has an American Southwest flavor. Turquoise combined with orange or yellow creates a fresh, sporty look. The color is often used in tropical designs.

TURQUOISE COLOR SELECTIONS

If your graphic design project is headed for print, use the CMYK formulations for the turquoise color you choose or specify a spot color. If your project will be viewed onscreen, use the RGB values. Use Hex codes if you work with websites. Turquoise colors include:

  • Pale Turquoise: Hex #aeeeee | RGB 174,238,238 | CMYK 27,0,0,7
  • Turquoise: Hex #00c5cd | RGB 0,197,205 | CMYK 100,4,0,20
  • Bright Turquoise: Hex #00e5ee | RGB 0,229,238 | CMYK 100,4,0,7
  • Medium Turquoise: Hex # | RGB 72,209,204 | CMYK 66,0,2,18
  • Aquamarine: Hex #7fffd4 | RGB 127,255,212 | CMYK 50,0,17,0

Note: This post was compiled by Shirley Twofeathers for Color Therapy, you may repost and share without karmic repercussions, but only if you give me credit and a link back to this website. Bright Blessings.

How Color Effects Us

“Colours win you over more and more. A certain blue enters your soul. A certain red has an effect on your blood pressure. A certain colour has a tonic effect. A new era is opening.” ~Henri Matisse 

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Physical color in the environment affects our moods, relationships, and well being. As a tool for healing, color can be gazed at, beamed as healing light, meditated on, bathed in, worn, used in art, and in ritual such as candle magic and mandala work and painting. The colors you wear and see in your surroundings have a huge but perhaps largely subconscious effect on your moods, actions, and mental emotional states of being and function. We can use color as a tool to create wellness and contentment, to incite passion or anger, to calm and soothe, to express frivolity or seriousness.

Marketing experts, psychologists, advertisers and designers have long used color, to affect you directly. The color in your surroundings has amazing power to affect your moods and decisions. The packaging on anything you buy has had the color scheme carefully worked out to encourage you to buy it.

Restaurant color themes are often designed around appetite promoting colors such as reds and oranges and colors designed to affect how long you will want to stay in the particular room depending on the kind of turnover they need. The colors of your food can increase or destroy your appetite.

Researchers exposed a group of volunteers to a range of colors and lights. They found that blue and green made male subjects feel happier, while blue, purple and orange did the same for women. Everything is made up of electromagnetic energy vibrating at different frequencies that correspond to sound, light and color.

We are drawn to the colors needed to create balance in our lives, the goal in all healing. Colors attract … certain clothing and accessories, colors in our homes, and even the foods we eat.

Green In Media And Design

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Some of the ways the color green is used in the media and for design purposes:

  • Green has strong emotional correspondence with safety.
  • Dark green is also commonly associated with money.
  • Green suggests stability and endurance.
  • Green, as opposed to red, means safety; it is the color of free passage in road traffic.
  • Use green to indicate safety when advertising drugs and medical products.
  • Green is directly related to nature, so you can use it to promote ‘green’ products.
  • Dull, darker green is commonly associated with money, financial world, banking, and Wall Street.

Submitted by Raetta Parker

Yellow In Media And Design

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Some of the ways the color yellow is used in the media and for design purposes:

  • Yellow is often associated with food.
  • Bright, pure yellow is an attention grabber that’s why taxicabs are painted this color.
  • Yellow is seen before other colors when placed against black; this combination is often used to issue a warning.
  • Use yellow to evoke pleasant, cheerful feelings.
  • Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.
  • Men usually perceive yellow as a very lighthearted, ‘kiddish’ color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes.
  • Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.
  • Light yellow tends to disappear into white, so it usually needs a dark color to highlight it.
  • Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Submitted by Raetta Parker

Red In Media And Design

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Some of the ways the color red is used in the media and for design purposes:

  • Red brings text and images to the foreground.
  • Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for ‘Buy Now’ or ‘Click Here’ buttons on Internet banners and websites.
  • This color is also commonly associated with energy, so you can use it when promoting energy drinks, games, cars, items related to sports and high physical activity.

Submitted by Raetta Parker

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