Phrases like “red light district” and “scarlet woman” aptly describe the sexual nature of red. Some aspects of red behavior are not socially acceptable. Red together with black is associated with evil, for example in the archetypal “red devil” of medieval artists.
Blatant expression of emotion is not always easy to handle, whether it is sexuality, passion, anger or aggression. When expressing red emotions, the heart beats faster, the capillaries dilate and the skin becomes flushed and feels warm.
Red is thought of as an immediate color. This affects the thinking processes, causing restlessness and impatience. Red can result in very selfish behavior, a focus on personal needs and survival above everything else.
Sometimes the drive to survive is what fuels impulsive actions and rash comments. When these traits are managed well they create capable business people who are innovators and entrepreneurs, preferring to move from one project to another, getting an operation on its feet then moving on. They are gifted with being able to manifest new ideas. Often people with red traits are also renowned for their daring exploits, and they can be somewhat extroverted and boastful about their skills.
Red brings focus to the physicality of life, to the process of living. The color is symbolic of what we need to survive. Life should be grabbed and lived with a sense of immediacy. Without red we become listless and out of touch with reality and we fail to live our dreams in this world. Without the foundation that red gives us we just daydream of escaping into fantasy worlds.
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